Shop vs. Online: How stationary trade is struggling to survive

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Shop vs. Online: How stationary trade is struggling to survive
Industrial shelves, pallets and brown boxes – that's how Aldi started out. Nowadays, the stores are styled with perfect lighting, modern cooling technology and, of course, fast checkout systems. The significance of design and technology in the ever decreasing number of stores is already becoming apparent in some shops. Shopping has to be an experience, a high-contrast added value to online business.
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