Designing the first CUPRA, in three stages

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Designing the first CUPRA, in three stages
Straight lines or curves? A floating screen or integrated in the dashboard? The creation process of a concept car - a design exercise that shapes the guidelines for future development, raises hundreds of questions and requires hours of sketching, hundreds of renders, narrowing down ideas and fresh starts. In total, six months of work that can be summed up in three stages featuring the CUPRA Formentor in the starring role.
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