Tata Altroz at the 2019 Geneva Motor Show

How to embed the Player
Tata Altroz at the 2019 Geneva Motor Show
Tata Motors first showcased the 45X concept at the Auto Expo in February 2018, followed by a display at the Geneva International Motor Show (GIMS) in March 2018. The 45X concept stunned the audience with its futuristic design and stunning profile at both the shows. Bringing the concept to reality, Tata Motors takes immense pleasure and pride in unveiling the Altroz to the world at GIMS in March 2019. ALPHA ARCHITECTURE: The all-new Tata Altroz is a premium urban car and the first product developed on the new ALFA (Agile Light Flexible Advanced) Architecture. The modular and versatile ALFA Architecture comes with a radical new approach to design, and allows manufacturing of multiple body styles with choice of powertrains including Gasoline, Diesel or full Electric to fulfil the always-evolving aspirations of customers in the automotive world. With lightweight, modular and flexible characteristics, the architecture has the ability to evolve into a range of modern, youthful and agile vehicles within a short development cycle. The ALFA Architecture is extremely safe with intelligent use of latest technology and high strength material. Flexible solutions in the Architecture also make it capable of handling Connected/ Hybrid car offerings in future. IMPACT 2.0 Design: The Tata Altroz is based on the IMPACT 2.0 design language of Tata Motors, which is more sharp and edgy. The Altroz aims at reinventing the premium urban car design and resetting the rules of the industry. With greater emphasis on bringing connectivity and everyday mobility together, the Altroz is an amalgamation of futuristic design, advanced technology, class leading connectivity and thrilling performance.
AutoMotoTV