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Hands typing on a laptop showing an article with an embedded glomex video player.

APPLICATION OF ARTIFICIAL INTELLIGENCEIN THE DIGITALNEWS PUBLISHING WORLD

glomex operates Germany’s largest marketplace for premium video content. Founded in 2016, the company is a technical service provider along the entire value chain in online video management. As a wholly owned subsidiary of ProSiebenSat.1 Media SE, the company supplies publishers with an integrated and comprehensive video solution. To offer this solution, glomex has the largest video pool in the German-speaking world, comprising more than 400,000 videos from TV broadcasters including ProSiebenSat.1 and other external content licensors, such as dpa or Euronews.

Contextual Player: AI-driven technology

Thanks to the latest technological development from glomex, matching videos can be found automatically for any and every website article.

This is how it works: the “Contextual Player” analyses an article’s content with the help of artificial intelligence. All videos that match the context are then generated from the glomex content pool. Keywords play a major role in making the search as successful as possible: they allow suitable videos to be identified, which are then integrated into an article through the glomex player and published automatically when the website is called up. This offers publishers a major advantage, because it gives them the chance to generate additional reach and revenue without any manual editorial effort.

This is already benefiting countless customers, including more than 20 news portals that have achieved a threefold increase in video views after just a few months.

In addition to the positive customer feedback, glomex is also receiving strong recognition from the professional world: after winning the European Digital Publishing Award in the “Business Model” category, glomex recently received the Small Business Award 2020 for its Contextual Player technology.

Michael Sandbichler, CEO glomex:

“We’re absolutely delighted to have received these two awards. Our team has developed an industry-leading product in a very short space of time and successfully placed it on the market. We believe that contextual matching is the publishing model of the future and will be a mainstay of our continued growth in the coming year.”