What benefits does glomex offer publishers?
glomex brings together high-quality video content, powerful player technology and professional ad sales in one modular solution. Through the glomex Exchange, publishers gain access to content from more than 150 content providers. The glomex player supports flexible delivery of video on demand and livestreams. Curated playlists and automated solutions such as the Contextual Player reduce editorial workload. Monetisation runs via Seven.One Media, Smartstream and further programmatic sales partners; direct sales remain possible. There are no basic fees, there is no minimum term, and publishers receive a share of net revenue through a transparent revenue-share model.
What do publishers gain from glomex's proximity to ProSiebenSat.1?
glomex opens up access to selected video content from the ProSiebenSat.1 and Joyn environment, such as popular formats from ran and Newstime. Publishers also benefit from strong sales structures via Seven.One Media, Smartstream and further programmatic sales partners.
How do publishers register with glomex?
Publishers register through the glomex Exchange and submit all relevant information via an online form. Once the email address has been confirmed, glomex reviews the details and the digital offering. Following approval, publishers receive their credentials and can select suitable video content, embed it in their websites or apps via the glomex player and monetise it.
Can any publisher use glomex?
No. Every application is reviewed carefully before activation. Among other things, glomex assesses the quality and thematic focus of the digital offering. This ensures that publishers, content providers and sales partners all benefit from a professional network.
What video content can publishers source through glomex?
Through the glomex Exchange, publishers gain access to professionally produced video-on-demand content, livestreams and vertical content. The offering covers national, international and regional news as well as topics such as sport, entertainment, lifestyle, service, business and automotive. The content comes from established content providers and can be selected to suit the particular editorial environment.
As a publisher, how do I find suitable videos?
Publishers can browse the available video content directly in the glomex Exchange and filter by content provider, category, show, country or video format, among others. Full-text search also makes it possible to find content for a particular editorial environment.
How are videos monetised on glomex?
Videos delivered through the glomex player are monetised by including pre-roll ads. Ad sales run via Seven.One Media, Smartstream and further programmatic sales partners. Direct sales are possible as an alternative.
As a publisher, can I monetise my own videos with glomex?
Yes. Publishers upload their videos to the glomex Exchange and embed them in their websites or apps via the glomex player. They need neither their own player nor a separate technical setup. Ad sales are handled by glomex. Through the revenue-share model they receive a share of net revenue as both publisher and content provider.
How are publishers paid?
Publishers receive a share of the net revenue from video monetisation through a transparent revenue-share model. The more video views the content generates, the higher the payment. Performance and the forecast payout can be viewed in the dashboard at any time.
What technical requirements apply to video monetisation?
A few technical requirements have to be met for optimal video monetisation via glomex. These include an up-to-date consent management platform (CMP) with the required vendor entries, as well as the corresponding entries in the publisher website's ads.txt file. The glomex team supports the setup and provides all the necessary information.
Can I use my own ad server?
Yes. glomex supports the integration of your own ad servers and sales partners via the VAST standard. That lets publishers continue using their existing video ad sales and combine them with glomex's monetisation options, so they retain control over their sales strategy.
Is glomex a self-service platform?
Yes. The glomex Exchange is designed as a self-service platform for video publishing. Publishers can select and embed suitable content, manage their own videos and analyse performance. Curated playlists and automated solutions such as the Contextual Player further reduce ongoing editorial workload.
As a publisher, do I need my own video player?
No. Publishers do not need their own player technology. The glomex player is part of the platform and is built for professional use in editorial environments. It supports video on demand and livestreaming, offers fast load times, is responsive and can be integrated into websites via an embed code.
Which devices is the glomex player compatible with?
The glomex player supports common modern browsers on desktop computers, smartphones and tablets. Its responsive design adapts automatically to different screen sizes and enables reliable playback across a range of devices.
Can publishers deliver videos on social media platforms?
Direct delivery via the glomex player on social media platforms is not possible. Publishers can, however, share links to their websites or apps with embedded glomex videos. Distribution via YouTube can be arranged separately with glomex.
Do publishers have to use video content from other content providers?
No. Publishers decide for themselves which content they select and embed through the glomex Exchange. They can publish only their own videos or combine them flexibly with licensed video content from other content providers.
Can publishers combine other providers' video content with their own videos?
Yes. Publishers can combine licensed video content from the glomex Exchange with their own videos and deliver it via the glomex player. Depending on editorial needs, the content can be embedded as individual videos or in playlists. That lets publishers extend their video offering flexibly while also monetising their own formats.
Do publishers need their own video content?
No. Through the glomex Exchange, publishers gain access to more than one million licensed videos from over 150 content providers. Suitable content can be selected and embedded in websites or apps via the glomex player. Having your own videos is not a requirement, but they can be added and monetised if needed.
What are the costs?
There are no set-up, basic or licence fees for using the glomex Exchange, the glomex player and the licensed video content. 7.5 per cent is deducted from the video advertising revenue generated to cover technology costs. The remaining net revenue is split between the partners involved through a revenue-share model.
Is there a minimum contract term?
No. There is no minimum contract term for using glomex. The applicable rules for ending the partnership are set out in the agreed terms of use.
Which content management systems (CMS) does glomex support?
The glomex player can be integrated into almost any CMS. The only requirement is that the system in use supports embedding embed codes – which is standard for most common content management systems.
What player and integration options are there?
The glomex player can be adapted flexibly to editorial requirements and different usage situations. Available start behaviours are click-to-play, autoplay and sticky player. The Vertical Player can be used for vertical videos. glomex also supports various integration formats, including video feeds, carousels, grids, lightbox presentations and players with editorially selected or recommended playlists. The options can be configured individually to suit the page layout and the desired user experience.
What is the difference between the Editorial Player and the Contextual Player?
With the Editorial Player, editorial teams select the right video themselves and embed it manually in an article, keeping full control over content and placement. The Contextual Player automates this process: it analyses the editorial context and delivers a thematically matching video from the glomex Exchange. That makes it possible to integrate video content into articles efficiently even with limited editorial resources.
How does Dynamic Content work?
Dynamic Content creates content automatically on the basis of current data and makes it ready for delivery within seconds. The content is particularly well suited to sections such as regional news or sport. Publishers therefore receive a continuous supply of relevant, hyperlocal video content on topics such as fuel prices or the weather, with no ongoing editorial upkeep.
Does glomex support livestreaming?
Yes. glomex's scalable self-service solution enables livestreaming at broadcast quality. Through the glomex Exchange, publishers gain access to live content, for example from news, sport and events, and can also embed their own streams.
Can publishers embed vertical videos with glomex?
Yes. Publishers can integrate vertical content into their digital offerings via the glomex player. The presentation is optimised for mobile devices and for playing vertical video formats.
Can publishers migrate their existing video library to glomex?
Yes. Migrating existing videos and metadata to the glomex Exchange is possible following individual consultation. The glomex team checks the technical requirements and supports the migration process.
