What is glomex?
glomex is the leading video platform for publishers and content providers in the German-speaking market. Since 2016 the company has combined player technology, video content, ad sales and distribution in one modular solution. It lets publishers run their video strategy centrally, from selecting content through to monetisation. Content providers make their content available to a large network of digital publishers and so unlock additional reach and revenue. As a wholly owned subsidiary of ProSiebenSat.1 Media SE, glomex also benefits from a strong network of sales partners.
When was glomex founded?
glomex GmbH was founded on 1 May 2016.
How is glomex connected to ProSiebenSat.1?
glomex was founded in 2016 as a spin-off from ProSiebenSat.1 Media SE and is a wholly owned subsidiary of the group. The company operates largely independently and develops modular video solutions for publishers and content providers.
Who is glomex for?
glomex is aimed at publishers and content providers. Publishers gain access to high-quality video content, powerful player technology and professional ad sales. Content providers distribute and monetise their video content through the glomex publisher network, extending both their reach and their monetisation options.
What does glomex offer?
glomex offers modular solutions for professional video publishing. Publishers and content providers can combine the glomex Exchange video platform, the powerful video player, high-quality video content, scalable monetisation and far-reaching distribution options to suit their video strategy.
How does glomex work?
glomex connects publishers and content providers through the web-based glomex Exchange video platform. Content providers upload their licensed video content and make it available for distribution across the publisher network. Publishers select the videos that fit, or publish their own content, and embed them via the glomex player. glomex handles the whole process, from technical delivery, rights management and monetisation through to billing on the basis of a revenue-share model.
What video content is available on glomex?
Through the glomex Exchange, publishers gain access to licensed video content across a wide range of subject areas. The offering covers national, international and regional news as well as content from sport, entertainment, lifestyle, service, business and automotive, among others. More than 150 established content providers supply over 500 new videos every day. Alongside horizontal video on demand, the portfolio also includes livestreams, vertical content and glomex's own Dynamic Content product for a range of editorial environments.
How does the glomex Exchange work?
The glomex Exchange is a web-based video publishing platform that connects publishers and content providers. Content providers upload their licensed video content, manage metadata and rights, and make the videos available for the publisher network to select. Publishers find the content that fits and embed it in their websites or apps via the glomex player. glomex handles technical delivery, ad sales and billing. Performance and forecast revenue can be viewed in the dashboard.
How many videos are available on the glomex Exchange?
More than one million videos are available on the glomex Exchange.
What benefits does glomex offer publishers?
glomex brings together premium video content, powerful player technology and professional ad sales in one modular solution. Through the glomex Exchange, publishers gain access to content from more than 150 content providers. The glomex player supports flexible delivery of video on demand and livestreams. Curated playlists and automated solutions such as the Contextual Player reduce editorial workload. Monetisation runs via Seven.One Media, Smartstream and further programmatic sales partners; direct sales remain possible. There are no basic fees, there is no minimum term, and publishers receive a share of net revenue through a transparent revenue-share model. Years of practical experience and a specialist technology team make it possible to meet a wide range of editorial and technical requirements reliably.
What benefits does glomex offer content providers?
glomex helps content providers distribute their video content efficiently to gain additional reach and revenue. Through the glomex network, content providers reach more than 500 publisher websites across the German-speaking market. As the single contracting partner, glomex handles the technical side. Content providers manage their videos in the glomex Exchange, retain control over their content and licensing rights, and receive a share of net revenue through a fair revenue-share model. Ad sales are transparent throughout: a dashboard shows deliveries, performance and the forecast payout in real time. Billing is monthly on the basis of a revenue-share model. Optionally including a logo with a backlink in the player further strengthens brand presence in editorial environments.
What benefits does glomex offer advertisers?
Through Seven.One Media, Smartstream and further programmatic sales partners, advertisers gain access to high-reach video ad inventory in the glomex publisher network. Professionally produced and licensed video content creates a high-quality advertising environment. Transparent delivery based on established international advertising standards, together with programmatic booking options, allows flexible and controlled campaign execution.
Which languages is the glomex video platform available in?
The glomex Exchange user interface is currently available in English.
What is a video platform?
A video platform such as glomex enables media companies to manage, publish, distribute and monetise videos centrally. To do so it bundles functions such as player technology, video content, distribution and ad sales, so videos can be delivered efficiently across websites or apps.
What is self-syndication?
Self-syndication means managing, delivering and monetising your own video content centrally. Publishers upload their videos to the glomex Exchange and embed them in their websites or apps via the glomex player. That way they use an existing video infrastructure and need neither their own player nor a separate technical setup. Integrated ad sales take care of monetising the content. Acting as both publisher and content provider, they benefit from both shares of the revenue-share model.
How does video monetisation work?
Video monetisation means earning revenue by delivering advertising in video content. Ads are embedded and the revenue they generate depends on factors such as video views and advertising demand. With glomex, publishers can monetise both licensed content and their own videos. Ad sales run through partners such as Seven.One Media and Smartstream as well as further programmatic sales partners. Net revenue is split between publishers, content providers and other partners involved through a transparent revenue-share model.
What does VAST mean?
VAST (Video Ad Serving Template) is an established industry standard from the IAB Tech Lab for delivering video advertising. It governs the communication between video player and ad server and enables video ads to be integrated in a standardised way.
What is a CPM?
CPM (cost per mille) – known in German as Tausend-Kontakt-Preis or TKP – is the price for 1,000 delivered ad impressions. It is a key metric for pricing and evaluating advertising inventory.
What is an ad fill rate?
An ad fill rate describes the share of ad requests that are actually filled with video advertising. It is usually given as a percentage. An ad fill of 80 per cent means, for example, that an ad was delivered for 80 out of 100 valid ad requests. The figure depends on factors including available advertising demand, the inventory, consent signals and technical factors.
