What benefits does glomex offer content providers?
glomex helps content providers distribute their video content to gain additional reach and revenue. Through the glomex network, content providers reach more than 500 publisher websites across the German-speaking market. As the single contracting partner, glomex handles the technical side. Content providers manage their videos in the glomex Exchange, retain control over their content and licensing rights, and receive a share of net revenue through a fair revenue-share model. Optionally including their logo with a backlink in the player further strengthens brand presence in editorial environments.
How do content providers register with glomex?
Content providers register through the glomex Exchange and submit all relevant information via an online form. Once the email address has been confirmed, glomex reviews the details and the suitability of the content. Following approval, content providers receive their credentials and can manage their video content on the platform and make it available for publishers to select.
What requirements must content providers meet to use glomex?
Content providers need the full usage rights to the videos they supply. The offering is geared towards short-form content. All content must meet the quality standards and brand-safety requirements of a professional publisher network – product placement is not permitted, nor is promotional content.
Can any content provider use glomex?
No. Every application is reviewed carefully before activation. Among other things, glomex assesses the quality of the content. This ensures that publishers, content providers and sales partners all benefit from a professional network.
How does video distribution via glomex work?
Content providers upload their licensed video content to the glomex Exchange and make it available to the publisher network. Publishers select the videos that fit and embed them in their websites and apps via the glomex player. glomex provides the technical infrastructure and ad sales. Content providers retain control over their content and can analyse its performance in real time. The partnership is free of charge, has no minimum term and is based on a transparent revenue-share model.
What video content can content providers upload?
Through the glomex Exchange, content providers can supply professionally produced video-on-demand content, livestreams and vertical content. The offering covers national, international and regional news as well as sport, entertainment, lifestyle, service, business and automotive, among others.
Which publishers are part of the glomex network?
The glomex network includes more than 500 publisher websites from the German-speaking market, for example msn, Rheinische Post and agrarheute. The partners cover a range of general and special-interest areas – from news, sport and entertainment through to lifestyle, service, business and automotive.
How are videos delivered via glomex?
Videos are delivered through the glomex player, which is optimised for video on demand and livestreaming. Behind the scenes, a powerful video delivery infrastructure and established content delivery networks (CDNs) ensure fast, stable and scalable delivery.
How does glomex protect content providers' rights and interests?
glomex reviews publishers carefully before they are activated for the network. Central rights management, technical safeguards and spot checks ensure that video content is only delivered within the agreed licensing rights and approvals. Content providers retain control over their content and rights at all times.
Can I decide where my videos are delivered?
Yes. You retain control over the licensing and distribution rights to your content and agree with glomex which publisher environments your videos may be delivered in.
Can content providers update or remove videos later on?
Yes. Content providers can manage their video content in the glomex Exchange, update metadata and tagging, trigger a re-upload or remove videos from the platform. That way they retain control over the content they supply at all times.
Can videos be uploaded automatically?
Yes. Video content can be imported into the glomex Exchange automatically via a feed or a data interface. The glomex team supports content providers with the initial setup and configuration of the import process.
How are the videos monetised?
Publishers select the videos supplied through the glomex Exchange and embed them in their digital offerings. Ad sales run via Seven.One Media, Smartstream and further programmatic sales partners.
How are content providers paid?
Content providers receive a share of the revenue from video monetisation. Payment is made through a transparent revenue-share model in which net revenue is split between the parties involved. The more video views the content generates, the higher the payment. There are no set-up fees and no monthly basic fees for using the glomex platform. Performance and the forecast payout can be viewed in the dashboard at any time.
What costs do content providers incur and how is billing handled?
There are no basic or listing fees for using the glomex Exchange. 7.5 per cent is deducted from the video advertising revenue generated to cover technology costs. The remaining revenue is split between the partners involved according to the agreed revenue-share model and settled automatically each month.
Can content providers also supply livestreams?
Yes. Alongside video-on-demand content, content providers can also supply livestreams to the publisher network through the glomex Exchange. The glomex team supports the technical setup and integration of the stream. Publishers can select approved livestreams and integrate them into their digital offerings via the glomex player.
